U.S. Bank Group Portfolio Marketing Manager in North Little Rock, Arkansas
Group Portfolio Marketing Manager
Develop the strategy and help implement portfolio marketing programs for US Bank branded credit and debit products. Through a combination of internal/external research and an understanding of portfolio dynamics, manage the overall multi-channel strategy for customer engagement and communication across the life-cycle. Develops market level programs which support and enhance corporate programs and meet customer and portfolio needs and adhere to corporate strategies and standards. Coordinates processes between centralized teams, marketing and product groups to implement market level plans. Monitors results and recommends changes based on performance. Manages a staff of marketers.
Bachelor's degree in communications, advertising or related field
10 or more years of experience in advertising or marketing industry
Five or more years of management experience
Excellent influencing and communication skills with the ability to work across internal and external cross-functional teams to drive results
In-depth Marketing or product management experience - Digital Marketing experience is a plus
Considerable knowledge of competitive market and retail financial services industry
Excellent verbal, written and presentation skills
Superior organizational and project management skills
Ability to understand key financial metrics and results
Strong decision-making, people management and problem-solving skills
Job: Marketing / Communications
Primary Location: Minnesota-MN-Minneapolis
Shift: 1st - Daytime
Average Hours Per Week: 40
Requisition ID: 180007461
Other Locations: Pennsylvania-PA-Horsham, United States
U.S. Bank is an Equal Opportunity Employer committed to creating a diverse workforce.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.