Safe Foods Marketing Specialist in North Little Rock, Arkansas

Description/Job Summary

The Marketing Specialist is part of the sales enablement team responsible for supporting the successful marketing, sales, and service of the Safe Foods solution portfolio. This position is responsible for overseeing the customer journey with the use of interpersonal skills and a suite of digital tools.

This individual will be expected to own the customer relationship management system including implementation, adoption, training, personalization, and upkeep. In addition, this person will assist with a variety of market-facing initiatives in order to generate leads, drive retention, and reinforce the Safe Foods brand strategy.

Responsibilities/Duties

  1. Manage and drive usage of CRM program

  2. Update and maintain website content

  3. Support trade show planning, logistics, and execution

  4. Curate content for internal and external marketing communications

  5. Assist in development of marketing strategies, content, and collateral

  6. Interact with clients to assess and ensure client satisfaction

  7. Collaborate with sales and service team on project implementation

  8. Perform any other related duties as required or assigned.

Required Skills

COMMUNICATION SKILLS

Ability to write reports, business correspondence, and policy/procedure manuals; Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

CRITICAL THINKING SKILLS

Ability to utilize common sense understanding in order to carry out written, oral or diagrammed instructions. Ability to deal with problems involving several known variables in situations of a routine nature.

SOFTWARE SKILLS REQUIRED

Proficient in Microsoft Suite

Basic: Accounting, Alphanumeric Data Entry, Word Processing/Typing

Required Education

Broad knowledge of such fields as marketing, business administration, etc. Equivalent to a four year college degree, and 2 years related experience, or equivalent combination of education and experience.

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  1. Bachelor s degree in Marketing, Business Administration, or similar

  2. Strong written and verbal communication skills

  3. Experience with website content management

  4. Ability to work independently and as part of team

  5. Must be willing to travel

?6. Must be able to interact professionally with people in culturally diverse situations

Preferred Qualifications

  1. Fluency in Spanish preferred

  2. 1-2 years of experience preferred

  3. CRM, ConstantContact (or similar), and social media

  4. Familiarity with website design and information systems